This is an excerpt from an interview I did with Jobber on 2018 predictions for the cleaning industry. My #1 marketing tip is to learn how to use Instagram as a promotions tool for your business.
With millennials now, this isn’t 20 years ago where there were stay-at-home moms. Today’s 30 year old is going to run their house like a business. They’re not spending their weekends cleaning. They’re booking snow removal, they’re outsourcing their laundry. Their thinking is: My time is better spent elsewhere. There are dual incomes, so it’s not a luxury, it’s a necessity. Almost everyone I talk to has a cleaner.
2. Instagram is a must-have
Instagram is the #1 tool for selling current and new customers. Facebook is too cluttered. With all the algorithm changes that’ve happened over the last couple of years…it’s not effective. Visually, Instagram provides that structure and guidelines for good graphic design. The real winners in 2018 are going to be those who learn how to use Instagram—how to edit, post professional photos, engage with their community (through stories, polls and prizes). It’s amazing the amount of marketing you can do within your city through Instagram using hashtags, stories, and location tags.
3. Clients want to type, not talk
When I started my company in 2008, there were lots of phone calls and in-house estimates standard in our industry. When I launched my website in 2008, I had an online estimate and booking option. This is now expected, not a "nice to have". With mobile browsing surpassing desktop research, you need to connect with clients with a couple taps. Now clients expect online estimates, and texting. Any business that really wants to succeed in 2018 will have tap-to-contact instantly available.